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Fast Fact: Admission Pricing is a Science- Not an Art (VIDEO)
Organizations don’t have to guess when it comes to determining an optimal admission price. Let’s try something new – starting today. I’d like to introduce you to a new project: Know Your Own Bone:...
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The Most Reliable Way To Increase Visitor Satisfaction To Cultural...
It’s probably not what you think. It isn’t a brand new wing or fancy new exhibit. Today’s KYOB Fast Facts video explains why providing a certain kind of interaction with frontline staff may well be a...
View ArticleHow To Build Brand Credibility for Cultural Organizations (Fast Fact Video)
When it comes to building credibility, here are four things for every leader to always have on their radar. I am often asked, “What makes us [our institution] seen as a credible actor by the market?”...
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Nonprofit Recognition: What Matters More To Visitors Than Your Tax Status (DATA)
Do visitors know that museums and other cultural organizations are nonprofits? Data says: Nope. Here’s what really matters to audiences about your organization. This week’s Fast Facts video covers a...
View ArticleFive Data-Informed Fun Facts About Visitors to Cultural Organizations
Visitors to cultural organizations often have certain telltale behaviors. Here are five of them. This week’s Fast Facts video is a fun one that shares a few data-informed findings about the kind of...
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Which Is More Important for Cultural Organizations: Being Educational or...
From a visitor’s perspective, which is more important for cultural organizations: Being entertaining or being educational? Here’s what the data says. This week’s Fast Facts video briefly outlines a...
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The Phrase That Effective Leaders Never Say
Hint: It’s not “This is how we’ve always done it!” But it is another poor excuse for avoiding necessary change. We all know that “This is how we’ve always done it” is an infamous kiss of death mindset...
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